This is my personal site — a small place on the web where I can think out loud.

I work in and around digital analytics, and I’m curious about how the web and AI are changing the way we measure, decide, and build. I don’t plan to publish polished essays here. I plan to explore ideas, try things, and fail fast so the next attempt is a little clearer.

Some posts will be half-formed. Some will be wrong in hindsight. That’s the point: learn in public, keep it honest, and see what sticks.

If something here helps you — or you want to say hi — hello@simonask.io.