Hi, I'm Simon.
Gothenburg, SwedenOpen for work
Welcome to my digital home. Feel free to explore my projects, writing, experience, education or get in touch with me.
Gothenburg, SwedenOpen for work
Projects
Things I've shipped or shaped — each entry links out to a repo, demo, or write-up.
- sGTM
- Consent Mode v2
- Stape
- GA4
- Cloudflare DNS
- Core Web Vitals
- Next.js (React)
Engineering a Server-Side Tagging Infrastructure
Project Overview In a modern web landscape increasingly defined by strict privacy regulations and aggressive browser-level tracking prevention, businesses f…
4 min read
Explore case- Sanity
- Vercel
- Next.js (React)
- Cloudflare
- Resend API
Website & CMS
Personal portfolio and CMS in Next.js and Sanity — structured writing, projects, and Studio preview so I can publish and iterate in one repo.
View on GitHub
Writing
Essays and build logs you can read in full — pick a title below.
Experience
Work and internships — latest first.
- Hi3G Access AB (Tre)Mar 2026–Jun 2026
Data Specialist · Internship
Built metadata pipelines into Microsoft Purview so scattered data is easier to find, govern, and use as context for AI/ML.
- Nexer Group ABSep 2025 - Dec 2025
Digital Analytics Specialist · LIA
Audited GA4/GTM/CRM tracking, set up measurement plans, and tightened B2B lead attribution for Nexer and client properties.
- Skandiaviska Enskilda Banken (SEB)Jan 2022 - Aug 2024
Service Manager · Full Time
Managed 700+ banking cases and explained technical products clearly to customers, with consistently high satisfaction scores.
Education
Formal training behind the analytics work.
- IHM Business School2024–2026
Digital Analytics Specialist
Higher Vocational Education programme, 83 weeks, full-time, including 6 months of internship. 415 higher vocational credits — Higher Vocational Education diploma (SeQF/EQF level 5).